Marketing Coordinator

About Molly’s Spirits

Molly's Spirits is the premier destination retail liquor store in Colorado. While our Lakeside location has only been open since 2014, we are a top five liquor store in Colorado. In November 2019, we opened our second location in Greenwood Village near the Denver Tech Center and have plans to expand as rapidly as liquor laws allow. We are a company built upon core values and expect all employees to be welcoming, innovative, knowledgeable, zealous and gracious while curating a land of adult beverage discovery.

Molly’s has won numerous awards and received national attention for their innovation and customer service. Molly’s is consistently voted Best of Westword Liquor Store and is a Market Watch Leader recognized for technology innovation in the liquor industry.

Position Summary

This contract role plays a key part in executing upon the marketing strategy and supporting the Molly’s Spirits brand across all channels. The ideal candidate is a strategic creative, someone who can help bring the “Molly’s Magic” to life in the form of visual and written content, sees the ever-changing digital marketing landscape as an exciting challenge and thinks analytically to ensure that the right messages and visuals reach the right customers at the right time through the right medium. 

The Marketing Coordinator will have a great eye, be savvy with design programs, be a great communicator with strong writing skills, and love using both sides of their brain when segmenting, optimizing, and reporting on the performance of the executed initiatives.

Essential Duties And Responsibilities

• Create and edit content marketing pieces based on communicated marketing strategy and initiatives  
• Email marketing production, deployment and analysis 
• Proactively work with the marketing and sales team to optimize email marketing strategy and performance
• Write marketing copy for marketing campaigns and initiatives
• Maintain social media marketing initiatives and campaigns
• Graphic design support for digital, print, OOH, in-store signage and promotions utilizing existing brand assets and creating content that is in-line with the Molly’s aesthetic
• Analyze marketing campaigns and produce weekly, monthly and quarterly reports
• Assist with other departmental projects as needed

Preferred Candidates must be:

• Self-sufficient and self-motivated 
• Able to dive into new projects and find solutions, work alone and with the team 
• Creative, tech savvy with a strong ability to multitask
• Always willing and eager to learn, be challenged, expand skill set and grow
• Organized, independent, communicator
• Doer: Wears lots of hats comfortably and is results-oriented
• Flexible, collaborative and passionate about their work
• Comfortable working in a changing environment 

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Molly’s Spirits is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law

Qualifications / Skills

• Minimum 2-4 years experience working in marketing, communications or similar role
• Proven content writing experience and a portfolio containing blog posts, news articles, etc.
• Familiarity with B2C marketing and integrated marketing campaigns
• Strong analytical skills and knowledge of marketing analytics tools
• Exceptional written and verbal communication skills
• Great project management skills with the ability to drive multiple projects at once, proactively reach out for help
• Familiarity with design programs 
• Ability to work well with others while maintaining degree of autonomy
• Understanding of marketing to multiple demographics while maintaining a consistent brand voice
• Up-to-date with the latest trends and best practices in digital marketing and measurement

Education 

• A Bachelor’s Degree in Marketing or equivalent desired