About Offprem Technology
We are a team of talented, highly skilled professionals in Salesforce consulting. Our consultants are some of the best in the industry and focus on all Salesforce, all the time. We’ve been around since 2016 and although we are headquartered in Indiana, we are remote friendly and hire across the United States. Whether you are an experienced consultant or you are interested in starting a career in the Salesforce ecosystem, we want to hear from you! Interested? Keep reading to see if this role is right for you!
About the Role
The Salesforce Marketing Cloud Personalization Developer will work closely with our solution architecture teams and clients to design and implement personalized journeys across digital channels. This role requires expertise in Salesforce Marketing Cloud Personalization (formerly known as Interaction Studio/Evergage) and a consistent ability to execute data-driven, personalized campaigns that enhance customer experience and boost visitor engagement.
What You’ll Do
- Meet regularly with our clients to discover and collaborate on details that drive their most important business use cases
- Configure, deploy, and optimize real-time personalization campaigns within Salesforce Marketing Cloud Personalization
- Build dynamic, segmented experiences and recommend personalized content across the web
- Implement behavioral triggers, in-session targeting, and audience segmentation for high-impact customer journeys
- Utilize JavaScript and APIs to customize and extend personalization capabilities
- Analyze data and gather insights to measure the effectiveness of personalization efforts
- Conduct A/B testing, monitor performance, and make data-informed optimizations to improve engagement and valuable customer driven KPIs
- Ensure proper integration of Salesforce Personalization with third-party platforms
- Maintain knowledge of industry trends in personalization, data privacy, and customer experience strategies
Requirements
- Bachelor’s Degree in Marketing, Computer Science, Information Technology, or a related field or equivalent experience
- Salesforce Marketing Cloud Personalization Accredited Professional certification
- 3+ years of hands-on experience in Salesforce Marketing Cloud, with a strong focus on Personalization, bonus points for experience in Data Cloud, Automation Studio, Journey Builder, and/or Salesforce CRM
- Intermediate to expert proficiency in JavaScript, HTML, CSS, and a working knowledge of APIs
- Solid understanding of customer journey mapping and experience in real-time behavioral targeting
- Familiarity with A/B testing tools and techniques for continuous optimization
- Strong analytical mindset with experience in tracking and analyzing performance data
*Offprem Technology provides equal employment opportunities to all employees and applicants for employment without regard to race, color, gender, sexual orientation, gender identity, religion, national origin, age, disability, genetic information, or protected veteran status.