Executive Director Brand & Digital Marketing

Position Summary

The Executive Director of Brand & Digital Marketing leads the development and execution of brand communication and strategy – including marketing, advertising, CRM, and PR for both traditional and digital channels. This role is responsible for providing direction for agencies/business partners and collaborating with the internal marketing team on creative, marketing and communications programs that build brand equity and drives sales.

Job duties and responsibilities

• Partner with CMO to define comprehensive brand strategy through all brand touchpoints.
• Provide creative direction and guide agencies to deliver communication initiatives and assets.  Manage agency/business partner relationships.
• Develop and refine look, feel, voice, and personality of Donatos brand, and ensure Donatos brand standards are followed and have consistency.
• Work closely with IT and business partner(s) to define requirements and prioritize development of new features/functionality to optimize the user experience for both internal
• and external audiences, including web and app functionality, CMS tools, reporting tools, and more.
• Review and report on consumer insights and current trends making fact-based recommendations to drive the direction of the marketing calendar and menu.
• Strategically own dates and initiatives on Marketing calendar, and ensure timely execution of system communication and assets, including menus and local/home office needs.
• Provide guidance on prioritization and work of Brand Marketing Specialist, Digital Marketing Director, Email Marketing Manager, and Production Artist. Manage, grow and develop these direct reports.
• Partner with CMO on budget for National Ad Fund, monitor progress and adjust as needed.
• Partner with Franchise Development Team to develop marketing plan that attracts new Franchise Growth; provide guidance on store design and branding.

Work Arrangement Options

Donatos has identified this position is eligible for the following work arrangement(s):

• Full-Time Onsite: The Associate in the position will work all regularly scheduled days onsite.
• Hybrid: Position requires the physical presence of an Associate to complete some duties or collaboration, balanced with solo work that does not require on-site resources or relationships. The Associate in this position will work 3 regularly scheduled days onsite, 2 days off-site weekly.

Minimum requirements

Education

• Bachelor’s degree in Marketing or related field required, Master’s degree preferred.

Physical Requirements

• None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Previous Experience

• 10+ years experience in retail or packaged goods brand and digital marketing preferred.