Sr. Performance Marketing Manager - Meta

About the role

Are you a highly skilled Meta advertising expert with a track record of driving growth and delivering exceptional lead gen ROI on social media platforms? Excel™ is seeking a Senior Media Buyer (Meta) to take full ownership of creating and optimizing high-performing campaigns across Facebook & Instagram and managing substantial budgets to generate insurance leads at scale. This is a role for top-tier professionals who are strategic, data-driven, and passionate about pushing the boundaries of social media advertising.

Key responsibilities

• Strategize and lead large-scale Meta lead generation advertising campaigns, optimizing for audience targeting, creative impact, and campaign structure to maximize profitability and scalability.
• Scale up to and manage substantial advertising budgets, focusing on quality, efficiency, and ROI to meet and exceed company performance goals.
• Leverage advanced analytics to uncover actionable insights, drive optimizations, and continuously improve campaign performance.
• Collaborate with creative teams to conceptualize high-performing ad assets that resonate with target audiences.
• Conduct detailed audience segmentation and targeting research to refine campaign precision and unlock new growth opportunities.
• Proactively test and implement cutting-edge Meta tools, features, and strategies to stay ahead in the ever-evolving social advertising landscape.
• Analyze and communicate performance insights and strategic recommendations to leadership and stakeholders and implement them effectively.
• Experiment and scale up various user flows from on-platform lead form ads to call-oriented landing pages.
• Experiment with various marketing angles, ad formats, video content, building a pipeline of experimentation to accelerate test velocity and identity winning creatives.
• Lead the social media team focusing on profitable growth and media expansion.

Qualifications

• Minimum of 7 years of advanced experience in social media advertising, with a focus on Meta platforms such as Facebook and Instagram.
• Proven ability to scale campaigns profitably while navigating complex audience dynamics and algorithmic changes.
• Mastery of performance analytics, with expertise in using data to shape decisions and optimize outcomes.
• Demonstrated creativity and innovation in developing ad concepts and testing strategies.
• Strong communication and collaboration skills, with experience working cross-functionally to achieve performance goals.
• Proactive and forward-thinking, with a passion for leveraging new tools and techniques to maintain a competitive advantage.

Reporting relationships

• Reports to: VP of Media Intelligence
• Direct reports: 0

Compensation mix

• Fixed base salary
• Variable performance bonus
• Transactional Bonus
• $1,000 Learning Allowance/year
• Separate budget for conferences/events
• Company-sponsored benefits

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short term disability insurance
• Long term disability insurance
• 401(k) plan
• Flexible schedule
• Paid time off
• Parental leave

Perks

• Holidays, vacation, and personal paid time-off
• Work-life flexible while committed to growth
• The entire company is remote/work from home
• Company provided computer hardware/software
• Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.