Senior Director or VP of Marketing - B2B Experience

Company Description

Our client is a B2B SaaS Venture Studio focused on building the future, one impactful venture at a time. They're harnessing the power of AI to fuel the future of small and medium businesses, bringing transformative AI solutions to the businesses that drive our communities forward.

• Fully remote working CST/EST hours 
• 25-35 hrs/week 
• 16 week initial contract with strong likelihood to extend into 2026 

Job Description

We're seeking a hands-on Senior Director or VP of Marketing who thrives at the intersection of strategy and execution. This role requires a marketing leader who can think strategically about brand positioning and market opportunities while rolling up their sleeves to execute campaigns, build systems, and drive measurable growth. You'll be responsible for marketing both the VC brand and its growing portfolio of venture companies.

This is not a purely strategic role - we need someone who can develop the strategy AND execute it, building marketing operations from the ground up while scaling our brand presence in the competitive venture/AI landscape.

Hands-On Marketing Operations

• Execute multi-channel campaigns including digital advertising, content marketing, and account-based marketing. The preference is mostly organic content, and there won't be additional resources provided outside of what is already in-house to help execute on this
• Develop and maintain marketing processes, templates, and playbooks for portfolio companies. We're looking for execution now and scaling later
• Build and manage marketing tech stack, automation, and attribution systems (long-term need) 

Qualifications

Core Experience Requirements

• 8+ years of B2B marketing experience with significant time in tech, SaaS, AI, or venture capital environments
• Proven track record in venture capital, startup, or high-growth technology marketing - this is essential
• Hands-on execution experience - must be comfortable personally managing campaigns, tools, and tactical implementation
• SMB market expertise - deep understanding of small and medium business marketing challenges and opportunities

Strategic & Execution Skills

• Experience building marketing organizations and processes from early stages
• Strong background in digital marketing, marketing automation, and content marketing 
• Demonstrated ability to develop messaging and positioning for complex B2B technology solutions
• Track record of successful multi-brand or portfolio marketing management

Technical & Analytical Capabilities

• Proficiency with marketing technology stack (HubSpot, Salesforce, Google Analytics, LinkedIn, etc.)
• Strong analytical skills with experience in marketing attribution and ROI measurement
• Comfort with AI/ML marketing tools and emerging marketing technologies
• Basic understanding of product marketing and go-to-market strategy

Leadership & Communication

• Exceptional written and verbal communication skills
• Experience mentoring teams and providing strategic guidance to founders
• Ability to present marketing strategies and results to executive leadership and investors
• Strong project management and cross-functional collaboration skills

Highly Preferred Qualifications

• Previous experience at venture capital firms, accelerators, or venture studios
• Experience with investor relations and fundraising marketing support
• Track record of successful startup marketing exits or high-growth scale-ups
• Network within the venture capital and startup ecosystem

What We're NOT Looking For

• Pure strategists who prefer not to execute hands-on work
• Marketing leaders who primarily delegate rather than personally managing campaigns and tools
• Candidates without direct B2B tech or venture experience
• Those looking for a traditional corporate marketing role with established processes and large teams

Additional Information

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.