Product Marketing Manager

Job Description

Product Marketing Manager – United States

Overview

We are seeking a strategic and driven Product Marketing Manager to lead our clients marketing initiatives across the U.S. market. Based in a major U.S. hub, you will shape go-to-market strategies, define product positioning, and support sales enablement—ensuring strong growth and market traction for our technology solutions.

Key Responsibilities

• Conduct market research and competitive analysis to identify trends and opportunities in the U.S. video tech space.

• Develop and execute go-to-market plans for new products and updates, including target segments, messaging, pricing, and launch strategies.

• Create compelling, region-specific product messaging and positioning.

• Collaborate with product and engineering to align roadmap priorities with market needs.

• Support sales with high-impact tools: presentations, case studies, whitepapers, and demos.

• Work with marketing teams to generate content for campaigns, events, and thought leadership.

• Collect customer insights to inform product development and strategy.

• Align cross-functional teams to ensure cohesive execution.

• Measure and report marketing performance, using insights to refine tactics.

Requirements

• Bachelor’s in Marketing, Business, Engineering, or related field (MBA a plus).

• 5+ years in product marketing, preferably in B2B tech, video, or telecom.

• Proven success launching products in the U.S. market.

• Strong understanding of U.S. customer needs and industry dynamics.

• Excellent English communication skills; Chinese fluency a plus.

• Analytical and strategic thinker with technical fluency.

• Comfortable working independently and cross-functionally in a fast-paced environment.

• Willingness to travel occasionally.

What We Offer

• Work with cutting-edge video and AI technologies.

• Collaborative, innovative team culture.

• Competitive salary and benefits.

• Career growth opportunities and meaningful impact in the U.S. market.