About Geviti
Geviti is a next-generation health optimization platform helping individuals take control of their health through advanced diagnostics, AI-driven care planning, and personalized clinical support. Our members benefit from custom lab panels, continuous biomarker tracking, wearable integration, and tailored interventions—including hormone optimization, peptide therapies, supplements, and evidence-based lifestyle strategies.
We’re setting a new standard in proactive, precision-based care—designed not just to treat illness, but to optimize health and longevity.
The Opportunity
We’re looking for a Performance Marketing Lead to own and scale Geviti’s paid acquisition strategy from the ground up. This is not a “manage the agency” role—you will be fully hands-on from day one, building the systems, frameworks, and campaigns that drive measurable growth.
As one of our first dedicated growth hires, you will lead the charge in scaling paid media efforts across Meta, Google, YouTube, and emerging platforms—transforming large top-of-funnel awareness into high-ROI conversions. You’ll collaborate closely with creative, design, and leadership to develop standout ad creative, optimize funnels, and implement robust tracking to ensure we hit strict CAC and ROAS goals.
Key Responsibilities
- Own paid acquisition strategy and execution across Meta, Google, YouTube, and emerging channels (Reddit and programmatic a plus).
- Build, launch, and optimize high-converting campaigns from scratch, including retargeting and conversion-focused initiatives.
- Develop lead generation frameworks to efficiently turn awareness into paying members.
- Partner with creative and design teams to produce thumb-stopping ads and high-performance landing pages.
- Continuously run A/B and multivariate tests to improve creative, targeting, and offers.
- Build scalable tracking and attribution systems using UTMs, analytics platforms, and reporting dashboards.
- Leverage email/SMS flows to nurture leads through the funnel.
- Monitor budgets, pacing, and key metrics to meet or exceed aggressive growth targets.
- Report on performance, insights, and opportunities directly to leadership.
Required Qualifications
- Proven success scaling paid media for a startup from the ground up, including framework creation and channel expansion.
- Demonstrated track record of successfully scaling paid media budgets to drive profitable growth, with experience managing spend at significant scale
- 5+ years in performance marketing—ideally in DTC health, wellness, or subscription models.
- Mastery of Meta Ads Manager, Google Ads, and YouTube Ads (TikTok experience a plus; Reddit and programmatic buying strongly preferred).
- Strong background in lead generation and funnel optimization.
- Highly analytical, data-driven, and comfortable owning tracking/attribution systems.
- Strong creative instincts with the ability to guide design toward high-converting assets.
- Thrives in fast-paced, high-growth environments—adaptable, resourceful, and execution-focused.
- Comfortable being the sole performance marketer initially, with the ability to scale a team as we grow.
Why Join Geviti?
- Full autonomy to test ideas and see your work directly impact our growth and the lives of people we serve
- Fully remote role with schedule flexibility and autonomy
- Join a high-impact, mission-driven team redefining modern healthcare
- Help shape one of the most advanced longevity-focused platforms in the U.S.